I’m sure you’ve all heard of Herschel Supply Co? I’ve been working alongside these guys for a couple of years now producing social media content. Last month they unveiled their first trademarked fabric: the ApexKnit and it is dope. Herschel Bags draw inspiration from vintage mountaineering, American heritage, world travel and fashion and now Sports. As we all know “athleisure” has been the most loved and hated fashion trend in the last 12 months and I personally love it; if it’s done right. Don’t think you can just chuck on a pair of sweats and a hoodie, no-no you have to have  Neoprene, Dri-Fit & the latest Sneakers that look like they’re straight out of the box.

Herschels first collection features 3 pieces. Two backpacks and the versatile Network pouch. ApexKnit™ is high-tensile yarn and with minimal construction seams it means zero limitations, allowing for endless possibilities.
I was able to get my hands on the Apex Lawson backpack (featured) and it’s truly my favorite bag this season, even when stuffed it doesn’t lose it’s form or shape. This is very very limited quantity release available exclusively at ApexKnit.HerschelSupply.com. Backpacks range from $255nzd – $285nzd ($179usd – $199usd).





In collaboration with Herschel Supply Co.

All images David Grr

ETQ. White Low Top Sneakers from Opumo online store.

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